How to design a banner - Choosing A File Format
   
Home: Graphic Academy
 
Graphics Books
 
Graphics File Formats
  Animation File Formats
Bitmap File Formats
CAD File Formats
Cursor File Formats
Font File Formats
Icon File Formats
Metafile File Formats
Prepress File Formats
Vector File Formats
Video File Formats
Web File Formats
More Graphics File Formats
 
Graphics Software
  Banner Design Software
CAD Software
Diagram Drawing Software
Illustration Software
Photo Editing Software
Video Conversion Software
More Graphics Software
 
Graphics Tutorials
 
  • Adobe Dreamweaver Tutorials
  • Adobe Photoshop Tutorials
  • AutoCAD Tutorials
  • How To Draw Tutorials
    Banner Design Tutorial
    Banner Display Tutorial
    Color Combinations Tutorial
    Color-Safe Conversion Tutorial
    eBook Covers Tutorial
    Favicon Tutorial
    GIF + Photo Tutorial
    Good Web Design
    Image Slice Tutorial
    Image Tiling Tutorial
    Imagemap Tutorial
    Photography Tutorial
    Prevent Copying Tutorial
    Screenshots Tutorial
    Should I Use Flash?
    Text to Images Tutorial
    Web Image File Formats
    More Graphics Tutorials
  •  
    Graphics Glossary

         
    GraphicsAcademy.com  >  Tutorials  >  Design A Banner  >  Chapter 2

       

     

    How To Design A Banner

    Chapter 2: Choosing A File Format

    Banner advertisements can be designed using several common file formats including: There are advantages and disadvantages to each format, for example:
    • Only GIF and SWF allow animations (SWF allows quite sophisticated animations, whereas GIF simply allows a series of images to be displayed in series).

    • All the formats can be used to display pictures, although generally GIF, JPEG or PNG would be favored, if this is all your want to do.

    • GIF allows up to 256 colors, whereas JPEG or PNG allow up to 16,777,216 colors.

    • GIF or PNG are better than JPEG for displaying pictures which contain large areas of continuous tone, or very small text. This is because GIF and PNG are lossless formats, whereas JPEG is lossy and can result in loss of small details.

    • JPEG is generally the best format for displaying photographs, although acceptable results can sometimes be achieved using GIF or PNG.

    • There may be restrictions on when you can use some of the formats (especially SWF). This is because some banner rotation scripts and banner exchanges do not work with SWF.

    • The same banner design saved in different formats may produce different file sizes. Again, there may be restrictions on what format is suitable for your banner because of this - as if buying banner advertising or using banner exchanges, there may be limitations on the maximum file size allowed.

    Related Pages on this site:
    Related Software:
      
    How To Design A Banner:
     
     
      << PreviousIntroduction   1   2   3   4   5   6Next >>  
       




       
     
       
     
       
    Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures

    Our sites use cookies, some of which may already be set on your computer. Use of our site constitutes consent for this. For details, please see Privacy.

    Click privacy for information about our company's privacy, data collection and data retention policies, and your rights.

    Contact Us     Privacy     Terms Of Use     Advertising/Endorsements Disclosures

    Copyright © 2005-2020, Answers 2000 Limited

    In Association With Amazon.com
    Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
    In Association With Amazon.co.uk
    Answers 2000 Limited is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
    As an Amazon Associate, our company earns from qualifying purchases. Amazon, the Amazon logo, Endless, and the Endless logo are trademarks of Amazon.com, Inc. or its affiliates.



    CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
    CERTAIN CONTENT THAT APPEARS ON THIS SITE,COMES FROM AMAZON EU S.à r.l. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.

    All trademarks are property of their respective owners.
    All third party content and adverts are copyright of their respective owners.

    Some graphics on our web sites are Copyright (C) 1997-2000 Hemera Technologies Inc., and used under license. All such pictures are provided for viewing purposes only and are not to be saved or downloaded. All such pictures of recognizable individuals are models and used for illustrative purposes only, and not meant to imply any association or endorsement of said individual with any product or service.