How To Design A Banner
Chapter 3: Goals In Designing A BannerWhat makes a good banner?
There are a number of things that you need to consider when designing a banner: The most important of which is that you should always remember that banners are advertisements, not purely artistic creations. In other words, don't focus so much on the artistic considerations that you forget the primary purpose of the banner, namely advertising.
The next consideration is what is your advertising goal? There are two main goals that are commonly given for banner advertising:
So, let's focus on direct response...
What are the goals for a direct response banner?
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